When choosing a wedding ring,

"I want a design where the diamonds sparkle"

"Since I'm getting one, I want to be particular about the sparkle too"

— many people think this, don't they?

In fact, even for diamonds of about the same size, the sparkle changes greatly depending on the beauty of the cut.

Popular among those particular about sparkle is the "H&C (Hearts & Cupid)" melee diamond.

This time, we introduce the appeal of H&C melee diamonds.

💎 What is H&C (Hearts & Cupid)?

Hearts & Cupid melee diamond illustration

H&C is one proof that a diamond's cut has been finished to high precision.

Viewed through a dedicated scope, a pattern of hearts and arrows (Cupid's arrows) appears within the diamond, which is where the name comes from.

The beautiful pattern appears because the diamond's cut balance is exceptionally excellent.

💎 Because it's a small diamond, the difference shows

Wedding ring — VIVAGE PREUVE

VIVAGE / PREUVE

The small diamonds (melee diamonds) set into a wedding ring are small one by one, but they're an important presence that shapes the whole ring's impression.

H&C melee diamonds sparkle beautifully each time they catch light, with appeal such as:

· the hand looks brighter

· a refined presence is born

· you can enjoy sparkle in everyday life

Because it's a wedding ring worn every day, it's chosen by those who want to be particular down to the details.

VIVAGE

💎 A wedding ring particular about sparkle

Wedding ring — Aimeroir Rose absolute

Aimeroir / Rose absolute

A wedding ring is precious jewelry worn for decades.

Beyond design, choosing from the viewpoint of "what kind of sparkle do I want to enjoy?" is recommended too.

A beautiful sparkle that lifts your mood every time you see it makes everyday life a little special.

Aimeroir

💎 Now, a free upgrade of melee diamonds to H&C

Wedding ring — neu spur LIEBE

neu spur / LIEBE

From July 1, for those who purchase an eligible wedding ring, we're holding a campaign to upgrade the melee diamonds to H&C (Hearts & Cupid) for free.

Please feel free to ask store staff about the eligible brands.

Because it's a wedding ring worn every day, why not choose a sparkle that flutters your heart each time you see it?

neu spur

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