Ring Guide

The Complete Guide to Engagement Rings | Price, How to Choose, the 4Cs, Sizing & Timeline

The whole picture of choosing an engagement ring in one place. Price and budget, the diamond 4Cs, design and brand, sizing, and the purchase timeline, with links to each detailed guide.

How Much Does an Engagement Ring Cost? Setting Your Budget and Price Breakdown [2026 Edition]

The average price range for an engagement ring setting is mostly between ¥130,000 and ¥200,000 (median around ¥185,000). We break down pricing by center diamond, explain how to set your budget, and share tips for keeping costs down.

What Are the Diamond 4Cs? Choosing the Diamond for an Engagement Ring

A clear explanation of the 4Cs (Carat, Color, Clarity, Cut) — the standard for choosing an engagement ring's diamond — along with tips for allocating your budget.

The Complete Guide to Wedding Rings | How to Choose, Materials, Sizing, Budget & Timeline

The whole picture of choosing a wedding ring in one place. Material (metal), design and comfort, sizing, budget, and the purchase timeline, with links to each detailed guide.

The Complete Wedding Ring Selection Guide | 5 Steps for No Regrets

How to choose a wedding ring in 5 steps: material, width, design, lifestyle, and stacking, with points to confirm when trying on.

The Difference Between Platinum and Gold | Choosing the Metal

Comparing the metals for wedding and engagement rings (platinum vs. gold) by color, durability, price, and how they flatter the skin, with points for choosing.

The Complete Guide to Choosing a Brand | Find Yours by Taste, Budget & Comparison

Choosing a bridal ring brand explained along three axes: taste, budget, and stores. How to narrow down using taste categories, budget, and the comparison chart, with links to each detailed guide.

Bridal Rings by Budget | A Quick Brand Chart by Price Range

A quick brand chart by price range for choosing engagement and wedding rings by budget. Organized from under 100,000 to 200,000 yen and up, based on the lowest listed prices.

Bridal Rings by Taste | A Brand Guide from Your Preferences

Cute, elegant, natural, Japanese-modern, Hawaiian and more — bridal ring brands organized by taste, so you can find your destined ring from your preferences.

How to Measure Ring Size (Japanese "Go") | Checking at Home

Learn how to measure your finger's circumference with a paper strip to estimate your ring size. We also cover changes due to swelling or seasons, points to watch for with thicker knuckles, and useful resizing tips for choosing a wedding ring.

Engagement & Wedding Rings: Purchase Steps and Schedule

The flow from choosing a ring to receiving it, and a guide to how long each stage takes, including a count-back schedule to be ready for a proposal or wedding.

Buying a Ring in Japan | Guide for Overseas & Visiting Customers

For overseas visitors and foreign residents looking for engagement and wedding rings in Japan. A summary of ring sizing (Japanese "go"), language support and reservations, tax-free shopping, pickup arrangements, and how to find a brand.