"A Good Couple's Day (November 22)" and "August 8, a day of ever-expanding fortune" are just some of the auspicious, easy-to-remember dates that remain hugely popular every year for filing marriage registrations or holding wedding ceremonies.
In particular, "August 8, 2026" (Reiwa 8) is already attracting attention as an especially auspicious date, with its repeating "8s."

Since so many couples choose to marry on these special dates, ordering and receiving wedding rings tends to be more congested than usual around these times.
To make sure everything is ready in time for your important day, we recommend starting your ring preparations early.

■ Why Are Auspicious, Easy-to-Remember Dates So Popular?

Wedding ring and engagement ring - auspicious days for purchase

  • "November 22 = Good Couple's Day"

  • "January 11 = a day that begins with ones lined up"

  • "August 8 = a lucky day where ever-expanding fortune overlaps"

Dates like these are considered easy to remember and auspicious, which is why so many couples choose them for registering their marriage, holding their ceremony, or celebrating their engagement anniversary.

■ Why Orders for Engagement and Wedding Rings Concentrate Around Popular Dates

Engagement and wedding ring set - LORE novel

LORE novel

  • More couples choose to file their marriage registration at the same time

  • Just like wedding venues and photo studios, bridal jewelry shops see a surge in store visit reservations

  • Semi-order-made rings and size adjustments can take anywhere from several weeks to over a month

→ As a result, it's entirely possible that "the ring you want won't be ready in time."

■ Prepare Early for Peace of Mind!

Engagement and wedding ring set - Ironoha

Ironoha

  • As a general guideline, we recommend visiting the store and placing your order by three months before your ceremony or registration date

  • Especially popular designs and materials may sell out or require additional time to craft

  • If you'd like engraving or size adjustments, it's reassuring to allow extra time

An auspicious, memorable date is a fitting choice for a once-in-a-lifetime anniversary.
That's exactly why it's best to prepare your wedding rings well in advance.

If you're planning to marry on a popular date such as "November 22" or "August 8, 2026 (Reiwa 8)," we encourage you to visit a store early.
Try on rings in person and find the perfect lifelong rings for the two of you.

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