When you hear "engagement ring,"
"platinum is the standard"
"an engagement ring has to be platinum"
— many people hold that image, don't they?
Certainly, for many years the standard material for engagement rings was platinum.
But lately, more people choose K18 pink gold (PG) or K18 yellow gold (YG).
There's no single right answer for an engagement ring.
This time, for those wondering "is it okay to choose something other than platinum?", we introduce the appeal of gold materials.
■ Why the "engagement ring = platinum" image?
Platinum has been chosen for engagement rings because of:
✓ a white, refined hue
✓ showing off the diamond
✓ being the bridal jewelry standard
For these reasons, it's sometimes thought that "an engagement ring is platinum, of course."
But that's just one standard. Today the options have expanded greatly.
■ The appeal of K18 pink gold
Pink gold is characterized by a soft, gentle hue. It flatters the skin and is popular with those who say "my everyday accessories are mostly pink gold, too."
It keeps the special feel of an engagement ring while giving a somehow natural, lovely impression.
■ The appeal of K18 yellow gold
Yellow gold's appeal is a bright, glamorous mood. Lately it's supported by those who say "I want to wear it like a fashion ring," too.
With presence yet stylish, it's popular with those looking for an engagement ring a little different from others.
■ A gold engagement ring isn't unorthodox
Some worry, "Won't gold not look like an engagement ring?" But in reality, many bridal brands offer gold materials, and more people have been choosing it in recent years.
Especially for those who:
✓ like a natural mood
✓ want to wear it every day
✓ want to cherish being themselves
— it's perfect.
Now it's chosen not as "outside the standard" but as one option that's true to yourself.
An engagement ring is special jewelry. That's why you may choose it simply "because you love it."
Platinum, of course, but do try on K18 pink gold and K18 yellow gold too.
By actually wearing them, you may meet the one that's true to you.
Do compare engagement rings in various materials in store.