The eternal aspiration, "platinum." Wedding rings are said to date back to the era of the Roman Empire, giving them a history spanning over 1,000 years. Back then, platinum as a material didn't even exist yet, and it's said that people exchanged gold rings instead. Because of this history, gold remains highly popular in Europe and America even today, making it the mainstream material for wedding rings. On the other hand, the custom of exchanging wedding rings in Japan only took root over the past 100 years or so. It's said that domestic jewelry makers of that era heavily promoted platinum for its rarity, which led to the common notion in Japan that "wedding ring = platinum."
◆Platinum, the Material of Dreams
The appeal of platinum lies in its timeless white beauty and rarity. Its excellent durability also makes it a fitting material for wedding rings. Platinum's greatest charm is the elegance of its white shine. And above all, its rarity—a material rarely within reach in everyday fashion jewelry—is precisely why it's chosen for bridal jewelry meant to be worn for a lifetime.
◆Benefits of "Platinum"
Platinum has strong resistance to alkalis and acids, giving it the advantage of being highly resistant to discoloration and deterioration. Platinum's gentle, soft shine is also said to blend beautifully with Japanese skin tones. This means wearing a platinum wedding ring can make your skin look even more beautiful.
It also looks great whether you're bathing, doing housework, or dressed up for a formal occasion, making it a joy to wear in any situation, at any time!
▷View our full lineup of platinum engagement rings
▷View our full lineup of platinum wedding rings
What did you think? Platinum is truly a fitting material for engagement and wedding rings meant to be worn for a lifetime. Since you'll be wearing it every day, it makes sense to choose a material resistant to scratches and deformation.
Why not find your bridal ring at a select shop that offers both stylish design and high quality?